How To Identify Viral Business Trends w/ Rami Yahia

Join Ummahpreneur’s Founder Abby El-Asmar as he interviews Muslim Entrepreneurs at the top of their game to break down business, lifestyle, mindset and entrepreneurship from an Islamic perspective!

Guests come from all backgrounds to shed light on a specific topic or business model that will help give value, inspiration and insight to the audience.

Rami Yahia is the co-founder of Custom Heats, a private label customized hot sauce company that went viral and landed on the hit CBC show “Dragon’s Den”.

They were also featured on NowThis, Rachael Ray Everyday, TimeOut and UrbanDaddy reaching over 1 million people organically.

Since then, Rami Yahia has been able to identify business trends in the market that predict consumer behavior, and capitalize on them repeatedly to grow his business.

In this interview, Rami and I join forces to discuss:
0:00 Introduction
1:40 How Rami Yahia founded Custom Heats and the story behind their hot-sauce startup
5:20 How did you come up with the idea behind Custom Heats
15:15 Should you cater your product or service to a specific niche market
20:04 How can entrepreneurs stay on top of changing consumer behavior and rising trends
26:41 How to accurately predict changes in consumer markets
35:00 What is a good balance between keeping up with trends and focusing on your business
41:46 Why your product is never “complete” and you should always innovate
48:30 How can startup entrepreneurs succeed with small budgets
1:02:54 Is speed of implementation important in today’s market, and how do we find the balance between “perfect” and “good enough”
1:09:28 Q&A with our live podcast audience

Join Rami Yahia & I as we talk about how to critically analyze what’s around you so you can succeed in business.