Your #1 Job As A CEO Is To Do THIS ONE THING…

Whether you are just starting out or farther along in your business path, this blog will help you free up time and learn how you may position yourself as the CEO of your organization. 

In this blog, we’ll also demonstrate how to organize your company’s numerous sections into a cohesive whole. How do we approach our business so that it is not only a well-oiled self-running machine, but also something that we can eventually sell, move on to other ventures, and build something that will have a long-lasting impact and legacy for ourselves as entrepreneurs?

Because many entrepreneurs, including myself, were focused on the bottom line. When I first started out in business, I was doing all of the social media, marketing, sales, customer service, customer fulfillment, customer support, and emails, and I was wearing at least 50 different hats within my firm.

I’m no stranger to entrepreneurship; I’ve been an entrepreneur for over seven years, having built and sold two businesses and currently building Ummahpreneur, but there’s one concept that I recently learned that has completely changed the way I approach decision-making in my business and this concept can be summarized into two very simple sentences:

Focus On What You Do Best And Delegate The Rest

Many of us believe that the limiting factor in our business is our inability to be an expert at everything. We believe that we must be experts in marketing, social media, and sales, among other things.

To begin, you must have a fundamental understanding of all of your company’s departments. You should also understand what it takes to close a sale. How do you convert a complete stranger into a paying customer? You must understand how marketing works, how to get customers for your business, and how to create amazing products and services.

If you are not a generalist as an entrepreneur, you will have a difficult journey because you will continue to progress through different stages in your business without knowing what is going on.

So, at the very least, you should be a generalist, and if you aren’t, you should focus on gaining a basic level of proficiency in every department in your company.

Once you’ve achieved this basic level of proficiency, the next step is to start using it, and it can be done by:

Dividing Your Business Into Departments

This was something I did over the past few months that completely changed the game for me. I started dividing my organization and business. In the past, one or two team members would manage each department in our business, including social networking, emailing, content creation, YouTube editing, increasing sales, and the list goes on. Now, we have four departments to run our business automatically.

We divided our company into four departments:

  1. Sales department: One department is the sales department, which includes salespeople, marketing people, and appointment setters who reach out to potential customers and clients on our Facebook group. So everything related to generating sales is contained within that department.
  2. Customer fulfillment: This includes things like our services, mentoring, and coaching, as well as having the right business coaches in place, as well as our processes and offerings.
  3. Operations department: This is everything about management and culture that you don’t see. We organize our projects, key performance indicators, and goals in this manner. 
  4. Marketing department: This is everything about our social media content, running ads and bringing traffic to our company, and reaching more people within the ummah.

I can now recognize that distinction since I’ve organized my business into four departments. I focus more on, how can I review what I do for each of these departments. Instead of hiring one person to post on social media one day and reply to emails the next and be a generalist who isn’t focused in terms of expertise on anything. Now, I hire the right people to manage those departments and map out the processes and systems I use to totally automate my business.

I now understand that once I have thoroughly systematized all of the processes in my sales department, I will need to hire a truly exceptional salesperson to go there and succeed in that department and excel and help take it to the next level.

So by dividing my tasks and roles into departments I can now find the right people to go and help build those departments within my business.

Now, the reason I’m sharing this with you is to share sentence number two. In sentence number one, I said that you want to focus on what you do best and you want to delegate the rest However, there is another sentence that I want to mention: 

As The Ceo Of Your Business, Your Only Role Is To Fire Yourself Upwards

This means that if you are currently managing social media and everything else, you need to fire yourself from that position and delegate it to someone else so that you can manage the social media position. You should then promote yourself to a manager role so that you can eventually install a manager in your company. Finally, you should promote yourself again so that you are now the CEO of your company.

So your goal is to figure out what are these main roles within your business. Make a list of all the activities you do in a day, and all the hats you wear in your company, and divide it into departments. Then, figure out how you can delegate each of those roles one by one to fire yourself up to the CEO role in your company. 

Your goal is not to figure out how to make $10,000 per month or a million dollars per month; your goal is to figure out how to fire yourself upwards and the money will come because when you have the right people, right systems, and processes in place, you will eventually make the income that you deserve to make in your business, Insha’Allah.

Written by Abby El-Asmar

Abby is a business & marketing consultant – and the founder of Ummahpreneur. His passion is to nurture a new generation of Muslim entrepreneurs that will impact the world in a positive way while uplifting the Ummah!

November 19, 2022

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