Andrew Tate is one of the most divisive figures in the online world, having been banned from all social media platforms before taking the shahada and becoming a Muslim. There’s a lot to absorb when it comes to figuring out how this person went viral and stayed trending for months. In this blog, we will share exactly how Andrew Tate used this hidden business technique and the three strategies Andrew Tate used to become viral in such a short period and the one secret business strategy that allowed him to get paid while expanding his influence and audience.

What techniques did Andrew use to go viral, and how can we apply similar strategies in our businesses to build our audience and scale up our marketing?

#1 Stirring Controversy

The first method that he used was stirring controversy. Andrew Tate not only has extremely contentious beliefs but is also highly vocal about them, resulting in two distinct audiences. One side is an angry mob that despises him and everything he stands for, while the other is nearly a cult-like following, that adores him, shares his views, and admires him for being so outspoken.

People who aren’t fans of his share his content by commenting and discussing how much they despise and disagree with him. In contrast, his fans share his videos because he’s not afraid to share opinions that some people think but are too scared to express.

This also makes him a guest on other podcasts and shows since they want these polarising perspectives on their show to gain more views for themselves. So this raises his profile and fosters organic audience growth as more people learn and discover him.

People will feel good about you if you’re a business owner or an influencer and you’re honest about your opinions. They may or may not like you, but they won’t feel strongly about you. However, when you have a highly divisive opinion, people must choose whether to respect and support you or disagree and despise you This evokes strong emotions. Doing this has helped him naturally develop over the past few months.

#2 Leveraging The Power Of Short-Form Videos

TikTok is the most popular social media network, and every other platform has imitated it. As a result, YouTube created YouTube clips, Instagram created Instagram reels, and all of these sites attempted to imitate TikTok. Andrew and his social media team have diced up all of his inflammatory remarks—anything that elicits a strong emotional response or strong opinion. They then share it on social media, where it quickly goes viral due to the profound feelings it evokes in the viewer. He and his team understand that short-form content is trending and working for growth on social media. 

So if you’re trying to grow on social media and need to leverage short-form content on YouTube shorts, Instagram reels, or Tiltok, you’re seriously undermining your potential to grow your business and audience.

#3 His Secret Weapon

The secret lies in his program called Hustlers University, which is the third strategy that allowed him to go viral and has had the most impact on helping him stay trending on social media for the last few months. Andrew Tate currently runs an online business called Hustlers University.

There’s this one approach he uses, eventually leveraging this internet business to further build his following and popularity online, which is genius in a crazy sense. He accomplishes this by employing one hidden strategy called affiliate marketing.

Affiliate marketing is when you are marketing someone else’s products, and they pay you a commission when you refer them to a sale. For example, if you have a t-shirt business and I send a website link to a friend, and they buy a t-shirt, if you have an affiliate marketing plan, I will receive a commission on that sale that I recommended to you.

When Andrew Tate enrolls people in his program, he teaches them how to spread the word about his program rather than how to build an online business for themselves. He teaches them to cut up social media clips and post them on Tiktok, Instagram, or YouTube. When you join the program, the only way to make money is by getting other people to join the program.

With this business model, he was able to achieve extremely viral growth in a way that had never been seen before because he had a large student body spreading his content, editing his content, and promoting his services about his online business, as they were getting commission for getting new people to his program. That is the secret of why Andrew Tate’s growth and virality.

As entrepreneurs and business owners, it teaches us a valuable lesson about leveraging the potential of viral and affiliate marketing to expand our brands.

There must be a product or service for them to sell; however, regardless of the product or service you offer, you can always add an affiliate marketing strategy to your selling. 

I’m not telling you to start a business where you only tell your students or clients to bring you more clients, and that’s the only way you make money. But this is one of the ways you can use to scale your business to the next level insha’Allah.